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How to create a sense of unity in case photos of aesthetic medicine and composition of photos

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Instagram gallery image

Recently, the number of medical institutions that introduce case photos on SNS such as Instagram and LINE @ is increasing. In addition to the treatment photos that show before and after, you can also see photos of daily scenes that convey the personality of the doctor and posts of the latest information on medical institutions.

One thing to keep in mind at this time is that just arranging them can result in noisy photos. What is the difference between feeling refreshed and noisy even when multiple photos are lined up?

The impression will vary considerably depending on how the photos are arranged and the photos you post. In addition, by understanding the composition of photos that can be used as a reference when shooting everyday situations, you will be able to post photos with a sense of unity.

How to create a sense of unity with case photos

Impressive treatment photos seen on smartphones The SNS that makes it easy to convey case photos and progress of beauty care is probably "Instagram", which is a photo sharing application and also has an SNS function.

On Instagram, when you look at your profile, you'll see nine of the latest posts called the gallery. The gallery occupies a large proportion of the profile screen and affects the impression of the account, so it is very important to give a sense of unity to the theme and photo of the photo you post.

Generally, it is said that it is difficult to increase followers for accounts that do not have a sense of unity in the gallery. Also, if all the photos are similar and there is no change, or if all the advertisements for the clinic are posted continuously, it is more likely that you will not be followed because it seems to be just a PR account.

So, here are four ways to make changes while keeping a sense of unity in the number of posts so that you can create a gallery that you will want to follow.

Unify how to take case photos

As I mentioned in " Purpose of case photos and points to be careful about when shooting ", if you can take stable and beautiful case photos such as the room brightness is constant without out of focus, the posted photos will have a sense of unity. ..

After taking a case photo, the degree of appeal to customers will change depending on how it is used. We would like to make the best use of the case photos that we have taken with great care to improve the impression of our customers and attract more customers.

Devise a way to show case photos

Case photos can be unified by creating rules for each part.

It is a good idea to decide the rules for each part, such as whether to compare vertically or horizontally, the background color, and whether to enclose it with colored ruled lines.

Instagram gallery impression NG example seen on smartphone
NG: The photos to be compared are not unified on the left and right or top and bottom, and the sizes of the photos are different.
Instagram gallery impression OK example seen on smartphone
OK: The photos to be compared are unified on the top and bottom and are refreshing.

The NG example on the left looks different because it is compared on the left and right, the top and bottom, and the size of the photo is different, but in the OK example on the right, the two photos to be compared are unified in the top and bottom arrangement. It looks neat because it is.

Match the tone of case photos

Since there are various treatments in aesthetic medicine, it is difficult to say "match the tone" in case photos with different treatment contents, but when you look at 9 photos, the skin color may differ depending on the photographer. If there is no sense of unity in the vertical and horizontal directions and the balance of the number of sheets before and after, the impression will be disjointed and uncoordinated.

You can expect more followers by considering 9 photos as 1 unit and matching the tones of the photos.

Place photos other than case photos

Even if the tone of the case photos is the same, the gallery where many of the same parts are lined up, for example, only the eyes, feels a little stuffy, so try to put the case photos of various parts in a well-balanced manner.

In addition to case photos, it also gives you a sense of security if you include photos that convey the state of the clinic and the personality of the doctor.

Instagram gallery impression seen on smartphone, scary NG example with only eyes lined up
NG: I feel uncomfortable when the same parts are lined up
Instagram gallery impression NG example seen on smartphone
NG: The brightness, saturation, and presentation of photos are different.
Instagram gallery impression OK example seen on smartphone
OK: The brightness, color, and appearance of photos are unified.

The way the left side is shown is not calm because it is only the same parts, and the number of photos to be compared is not unified, such as 2 or 3. In addition, the color brightness, saturation, and theme of the central display are different.

On the other hand, the photo on the right is easy to see and refreshing because the brightness, saturation, and presentation of the photo are unified.

Photo composition that greatly affects the impression

In addition to case photos, it is convenient to remember when taking pictures that convey the state of the medical institution and the personality of the doctor. You can change the impression you want to show in the photo depending on the composition.

Rule of thirds

Illustration showing the rule of thirds You can make it look beautiful by drawing a line that divides the long side and the short side of the screen into three, and placing the subject (what you want to copy) on the ○ part of the intersection.

Photo of flower field
Photos that do not use the rule of thirds
Photograph of the flower field in the composition of the rule of thirds
Photograph using the rule of thirds
Photograph of the flower field in the composition of the rule of thirds
Photograph using the rule of thirds

The leftmost photo taken without considering the composition is a mundane landscape photograph with all the elements equal, but if you take the same landscape with the rule of thirds like the rightmost photograph, the depth of the flower field It will be an impressive piece that gives you a sense of realism.

Quadrant (place the subject at the intersection) method

Illustration showing the quadrant method If you place the subject (what you want to copy) on any of the four points (○ part of the illustration) except the center of the intersections of the lines and diagonal lines that divide the screen vertically into four, you can take a nice picture.

Butterflies and flowers pictures
Photographs that do not use the quadrant method
Photograph of a flower in the composition of the quadrant method
Photo using the quadrant method
Photograph of a flower in the composition of the quadrant method
Photo using the quadrant method

If you take the same photo in the quadrant method like the one on the far right, you can feel the depth and the butterflies and flowers stand out.

Hinomaru composition

Hinomaru composition It is a composition that puts the subject (what you want to copy) in the center of the screen. It is effective when you want to emphasize the subject or when you want to appeal.

Photo of rocks in the sea
Photographs without the Hinomaru composition
A photo of a rock in the sea in the Hinomaru composition
Photograph using the Hinomaru composition
A photo of a rock in the sea in the Hinomaru composition
Photograph using the Hinomaru composition

The photo on the far left is unbalanced and gives an impression of being uncomfortable, but if you take a picture with the Hinomaru composition like the photo on the far right, what you want to show is in the center, giving a powerful impact.

Two-part composition

Illustration showing the dichotomy method Recommended composition when you want to look symmetric. Divide the composition into two parts and arrange the subject (what you want to copy) in a well-balanced manner.

Railroad track photo
Photographs that do not use a two-part composition
Photograph of the railroad track in a two-part composition
Photograph using a two-part composition
Photograph of the railroad track in a two-part composition
Photograph using a two-part composition

The photo on the far left gives the impression of being unbalanced and unstable, but when taken in a two-part composition like the photo on the far right, it gives a sense of stability and a calm impression.

Triangular composition

Illustration showing a triangular composition It is a triangle-like composition that shrinks at the top and grows larger toward the bottom. Recommended when emphasizing height.

Photo of buildings
Photographs without triangular composition
Photographs of buildings in a triangular composition
Photograph using triangular composition
Photographs of buildings in a triangular composition
Photograph using triangular composition

The photo on the far left is a common photo that doesn't leave a lasting impression, but if you take it in a triangular composition like the one on the far right, it will be an impressive photo with a sense of height.

Profile column to decide the image

On Instagram, enrich your profile picture and profile section as well as your gallery.

In addition to the clinic logo, the profile image may give you a sense of security that "this person will perform the treatment" if you use a doctor's photo. Instead of choosing a bland photo, we recommend that you use a profile image that is cleaner and more reliable.

Also, in the profile column, make sure to set the necessary information such as the name of the clinic or doctor in charge, contact information, holidays, reservation method, official website, etc.

Photographed and supervised by photographer Miho Takeuchi

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