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Purpose of case photography and points to be aware of when taking pictures



Image of the photographer to shoot

I will tell you about "how to take case photos of beauty care" in a series. This time, I would like to talk about "the purpose of case photography and points to be aware of when taking pictures".

Taking case photos at the clinic is indispensable to let people know the effects of aesthetic medicine.
Also, posting accurate before-after case photos will lead to trust in the clinic.

So what kind of photo does "accurate before and after" mean?
And what should we be careful about in order to be able to take stable and beautiful case photos regardless of whether we are familiar with the camera or not?

Confirm the purpose of the case photo

What is the difference between a case photo that looks "clean" in general?

The purpose of the case photograph is the following two points, which is very different from the portrait photography.

  1. Must be an accurate photo
  2. Clearly understand the difference before and after the procedure

1. Must be an accurate photo

This means that there is no lie in the photo.
Photographs that have undergone image correction or processing are no longer at the "fake" level, but even if you intend to take them in the same way, if you take the wrong method, they may look "lie" when arranged side by side.

Posting case photos that look like lies can reduce the reliability of the clinic.

2. Clearly understand the difference before and after the procedure

This is to visually appeal that it is effective when arranging the photos before and after the treatment.
A clinic that can be expected to have a certain effect after posting the "accurate photo" of 1 can give customers a sense of security and expectation.

Let's take a look at the specific points of case photographs.
If you keep the points, you will be able to take effective and beautiful case photos.

Points to be aware of in case photos

In order to achieve the purpose of the case photo, I will tell you 6 points to be careful when taking a picture.

1. Best background color for case photos

Compare the two pictures below.
The two photos were taken with the same camera and the same settings, but with different backgrounds.

Doesn't the photo on the left look like the skin color is bluish and sinking?

Case photo with blue background
The blue background is reflected on the face, giving it a bluish flesh color
Case photo with white background
The background does not affect the skin color

In order to accurately capture the skin color, it is important to create an environment that does not affect the skin color .

Blue backgrounds are often used in ID photos to give a clean and refreshing image.
However, there are some blues that look pale even with the same blue, so when using a blue background in a case photo, it is recommended to check that it does not affect the skin color.

In some cases, a black background is used to make the outline of the face stand out, but when shooting with a background that affects the skin color as shown in the photo on the left , put a white cloth on the wall. , Avoid overlapping the surrounding colors on your skin .

Also, adding a lot of extra information can affect the color and impression of your skin. Therefore, it is also important to choose a plain wallpaper or a space with a “clean background” where no equipment is placed behind the shooting location.

2. Face angle suitable for case photos

The three pictures below are continuous shots of the same model.

Doesn't the contour of the face look so different that it looks like before and after?


Case photo where the camera position is too high
The position of the camera is too high, so the upper part of the face is large and shadows are cast on the décolletage.

Case photo with camera position at the same height as the face
The position of the camera and the face are correct


Case photo where the camera position is too low
The position of the camera is too low, giving the impression of gills.

Align the height of the face and the camera

If the camera position is too high or too low, the contour of the face will be distorted (the angle of the face in the camera will change), and the contour of the face will appear to have changed.

If you place the camera directly in front of your face and fix it so that it is at the same height as your face and parallel to it, you can take beautiful case photos.

3, out of focus of case photo is NG

Out-of-focus photos and case photos with camera shake not only look unattractive, but also reduce reliability.


Case photo of camera shake
Out of focus (camera shake)

Case photo without camera shake
Beautiful case photo


Out-of-focus case photo
Out of focus (the background is in focus)

To prevent out-of-focus, look into the lens and make sure the camera is in focus on your face before taking a picture.

Also, to prevent camera shake, use a tripod to firmly fix the camera .

4, room light suitable for case photos

Room with sunlight is NG When showing before and after whitening and skin tones, there are cases where the skin color changes depending on the brightness of the room in which you are shooting.

This is not an accurate before and after.

In order to always get the same skin color, it is necessary to keep the amount of light in the room constant .

We do not recommend the environment shown on the right because the brightness of sunlight changes depending on the weather and season of the day.
Indirect lighting, which is partially exposed to light, is also not suitable for case photography.

It is preferable to shoot in a room with direct lighting that does not allow sunlight to enter and is not partially indirect lighting.

5. Distance between camera and subject in case photo

Do not change the shooting distance before and after the procedure

If the positions of the camera and the subject are different before and after the procedure, accurate before-after comparison will not be possible.

NG of distance from the camera before and after the treatment, OK

Mark the standing position

The position of the model, the position of the camera, etc. are determined in advance so that the distance to the camera is always constant, and the shooting position is marked (mark the standing position on the floor with curing tape etc.). It is convenient to have it .

  • Marking example (front)
  • Marking (from the side)

Shoot at a distance of about 1.5 meters

Taken from a distance of about 1.5 meters

If you take a close-up shot with the camera, the nose may look slightly larger, which may cause distortion compared to the original shape of the face.

Therefore, if you take a picture with a zoom from a distance of about 1.5 meters, you can take a picture in its original form.

Even if you need to take a picture of only a certain part such as eyes or nose, instead of taking a close-up shot of the necessary part with the camera, you can take a picture of the entire face with the zoom and later capture the necessary part on the data. It is recommended to trim (cut out) and use.

6. In case photos, not only parts but also a wide range of shooting cuts

It shouldn't be, but when dealing with before-after photos, if you only have close-up photos of the parts, there is an increased risk that you will not be able to distinguish which is the close-up photo of the person.

In addition to being able to grasp the situation as a whole, it is recommended to hold a wide range of sheets that can identify the face (or body) in addition to raising the part to prevent mistakes.

A wide range of case photos that can be identified
Extensive photo for identification
Photo of eyes only
Close-up photo of the part

As I mentioned earlier, even if you only need the facial parts, it is recommended that you take a picture of the entire face and then cut out only the necessary parts to use it, as it will result in a non-distorted parts photo.

Photographed and supervised by photographer Miho Takeuchi

I have summarized the points to be careful of in the case photos.
Equipment and shooting environment are also important for taking good case photos. We will tell you more about the equipment and environment on another page.